White Paper: How to Model the World’s Most Valuable Company

How did Apple overtake Exxon Mobil to become the world’s most valuable company in September 2011? Apple was formed in 1976; Exxon and Mobil were formed in 1999, both being descendants of the John D. Rockefeller corporation, Standard Oil, which was established in 1870.

Was it simply the genius of Steve Jobs? Or its über-cool designs? Important as these factors are, they are far from the whole story.

The reality is that Apple has consistently followed a set of fundamental business practices that mirror those in What Really Works: The 4 + 2 Formula for Sustained Business Success. Their success follows that of well-known companies like Avery Dennison, Campbell Soup, Cardinal Health, Citigroup, Duke Power, General Electric, Home Depot, Nucor, Procter & Gamble, Target and Walgreens, to name a few. Over the last 25 years, these companies saw their share price increase by 1,870% (versus 495% for the S&P500 index). Their market capitalization increased some 4,040% or 162% per year. And their annual revenue growth was 110% per year. Enviable, to say the least!

But Apple did even better . . .

Click here to download this fascinating study that shows the key principles that have driven Apple’s growth, beyond the genius of Steve Jobs and über-cool designs of course . . .