White Paper: How to Model the World’s Most Valuable Company
How did Apple overtake Exxon Mobil to become the world’s most valuable company in September 2011? Apple was formed in 1976; Exxon and Mobil were formed in 1999, both being descendants of the John D. Rockefeller corporation, Standard Oil, which was established in 1870. Was it simply the genius of Steve Jobs? Or its über-cool designs? Important as these factors are, they are far from the whole story. The reality is that Apple has consistently followed a set of fundamental business practices...read more
